Ask the Expert: Branding and Design for Your Business Build-Out

It’s important to have good team members around you. (Architects and designers) can save you money because of what we know. – Bryan Cook

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In this online panel discussion and presentation, branding experts, architects and designers answer business owners’ pressing questions about designing, building out and refreshing their commercial spaces.

Business owners with existing space and those who are in the planning stages pose questions to our panel of experts:

Meaghan Barry, partner and creative director – Unsold Studio (and recently named one of Crain’s Detroit Business’ Notable Women of Design): “With our clients, we talk about a priority list and a wish list. We identify what is the priority – what will make the most impact.”

Naomi Beasley-Porter, architectural designer – NSPIRD Design Studio: “(Designers) can work together to create a style guide so there are minimum standards in place. It pertains to finishes and quality, so the design is consistent throughout.”

Bryan Cook, registered architect – Berardi Partners: “It’s important to have good team members around you. (Architects and designers) can save you money because of what we know.”

Kenneth Crutcher, registered architect – Crutcher Studio: “If you have a budget, we can work with it, but you have to be upfront and honest about what that budget is.”

These experts have designed some of the best known small commercial businesses in Detroit. Watch to get helpful advice and tips before you build.

This program was featured as a 2020 Detroit Month of Design event with Design Core Detroit.