5 Reasons Why YouTube Is an Incredibly Powerful Tool for Your Business

by Karen A.D. Burton

If you’re looking for ways to expand your business’s online presence, you can’t afford to overlook the power of video. And when it comes to video, there’s no better platform than YouTube. Here are five reasons why YouTube is an incredibly powerful tool for reaching potential customers and growing your business.

1. YouTube is the second largest search engine in the world, after Google. This means that when people are searching for information about products or services you offer, they’re likely to turn to YouTube for answers. By creating informative and engaging videos that address common questions and pain points, you can reach potential customers when they’re actively looking for solutions.
2. With over 2.5 billion monthly active users¹, YouTube is one of the largest social media platforms in the world. This presents a huge opportunity for you to reach a massive and engaged audience. Whether you’re a small business owner or a multinational corporation, YouTube can help you connect with potential customers on a global scale.
3. More than 68% of YouTube users say they watch videos on the platform to learn about a product or service before making a purchase². Creating informative and engaging videos can be an effective way to convert potential customers into buyers. By showcasing your products or services in action, you can demonstrate their value and benefits in a way that’s difficult to do through text or images alone.
4. Video is an excellent medium for showcasing your expertise and building credibility with your audience. By creating videos that educate and inform your viewers, you can establish yourself as an authority in your industry. This can help you build trust with potential customers, making it more likely that they’ll choose to do business with you over your competitors.
5. YouTube videos can be embedded on other websites and shared on social media platforms, making them an excellent way to drive traffic to your website and expand your online presence. By including calls to action in your videos and optimizing your video titles and descriptions for search, you can attract more viewers to your content and ultimately, to your business.

YouTube is an incredibly powerful tool for businesses of all sizes. By creating informative and engaging videos, you can reach potential customers at the moment they’re actively looking for solutions, showcase your expertise and build credibility, and expand your online presence. If you’re not already using YouTube as part of your marketing strategy, it’s time to start.

¹ Statista. Most popular social networks worldwide as of January 2023, ranked by number of monthly active users.

² Zippia. 35+ YouTube statistics [2023]: How popular is YouTube in 2023?