SpaceLab’s COO Bobby Burton talked with iPostal1 staff about how the company successfully pivoted its coworking business model to achieve resilience and scaling by integrating digital mail services, initially partnering with iPostal1.
“Detroit’s rejuvenation really helped us and our customers,” Bobby says. “Our members are directly involved in rebuilding the city. Every time I walk downtown, I’m amazed by the progress.
Article Summary: Although the business was designed and branded as a design and construction-focused coworking space, the company quickly adopted digital mail as a new, highly profitable revenue stream, a strategic decision that proved to be a lifeline when the COVID-19 pandemic halted the core coworking business. This pivot allowed Spacelab to remain operational and retain customers during mandatory workplace shutdowns.
Leveraging this service, Spacelab was able to confidently scale and expand to a second location in St. Petersburg, Florida, using digital mail as a low-risk entry point to build brand trust and invite mail clients to become future coworking customers, creating a more resilient and geographically diversified enterprise. Read the article on iPostal1’s website.
