5 Reasons Why YouTube Is an Incredibly Powerful Tool for Your Business

by Karen A.D. Burton

If you’re looking for ways to expand your business’s online presence, you can’t afford to overlook the power of video. And when it comes to video, there’s no better platform than YouTube. Here are five reasons why YouTube is an incredibly powerful tool for reaching potential customers and growing your business.

  1. YouTube is the second largest search engine in the world, after Google. This means that when people are searching for information about products or services you offer, they’re likely to turn to YouTube for answers. By creating informative and engaging videos that address common questions and pain points, you can reach potential customers when they’re actively looking for solutions.
  2. With over 2.5 billion monthly active users1, YouTube is one of the largest social media platforms in the world. This presents a huge opportunity for you to reach a massive and engaged audience. Whether you’re a small business owner or a multinational corporation, YouTube can help you connect with potential customers on a global scale.
  3. More than 68% of YouTube users say they watch videos on the platform to learn about a product or service before making a purchase2. Creating informative and engaging videos can be an effective way to convert potential customers into buyers. By showcasing your products or services in action, you can demonstrate their value and benefits in a way that’s difficult to do through text or images alone.
  4. Video is an excellent medium for showcasing your expertise and building credibility with your audience. By creating videos that educate and inform your viewers, you can establish yourself as an authority in your industry. This can help you build trust with potential customers, making it more likely that they’ll choose to do business with you over your competitors.
  5. YouTube videos can be embedded on other websites and shared on social media platforms, making them an excellent way to drive traffic to your website and expand your online presence. By including calls to action in your videos and optimizing your video titles and descriptions for search, you can attract more viewers to your content and ultimately, to your business.

YouTube is an incredibly powerful tool for businesses of all sizes. By creating informative and engaging videos, you can reach potential customers at the moment they’re actively looking for solutions, showcase your expertise and build credibility, and expand your online presence. If you’re not already using YouTube as part of your marketing strategy, it’s time to start.

Don’t miss “Use YouTube to Grow Your Business,” the third event in our Grow with Google series. Google Digital Coach Katrina Turnbow will teach attendees how to use YouTube and the power of video to promote a business or a brand.

This event is in-person, and it will be live-streamed. Don’t miss out! Reserve your spot today.

1 Statista. Most popular social networks worldwide as of January 2023, ranked by number of monthly active users.

2 Zippia. 35+ YouTube statistics [2023]: How popular is YouTube in 2023?

Webinar Replay: Reach Customers Online with Google

We went live on Facebook with Google to show how your business can be found online. Click on the video to learn how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). Also, find out more about Google Business Profile, Google Trends, Search Console, Google Ads, and more.

If webinar replay does not appear, click here to watch on Facebook. (You do not need a Facebook account.)

This workshop explains best practices for:

  • Improving your website’s visibility in Google’s organic search results on all devices;
  • Creating a free Google Business Profile; and
  • Advertising your business on Google.

SpaceLab is a Grow With Google Partner.

Meet Mari Byrd

Mail Coordinator and Office Assistant at SpaceLab | Owner of Accessories by Gigi

In November, Mari Byrd joined the team at SpaceLab Detroit to assist with our growing virtual office and mail service. She has quickly become a valuable part of our entire community, helping to nurture our welcoming atmosphere.

Mari Byrd

Mari is an entrepreneur; she owns Accessories by Gigi and is designing and developing a line of high-end handbags. The company’s new website will be live soon. (Ask her about “Full Circle.”). See her discussion with NextOpp Social on Embracing Small Beginnings on the Way to Merchandising Success.

Previously, Mari was Business Liaison for Detroit’s District 2, working with Councilman Roy McCalister, Jr., connecting with and assisting business owners in problem solving, identifying opportunities for capital, talent resources, and business support from various City Departments. Her professional experience also includes managing art galleries at Detroit’s Avenue of Fashion and consulting as an event planner.

New! Content Creation Rooms

All new! Content Creation Spaces are available in downtown Detroit. Reserve rooms for: podcasting, video interviews, training and online course videos, photo shoots, social media content and more.

Special Introductory Rate for Non-Members of SpaceLab: $50/hour.

SpaceLab Members can include content studios as part of their monthly meeting room booking.

HD webcams, microphones, lighting, black and white backdrops, and green and blue screens are available for use with rental. Camera equipment not yet available for rent.

Contact us at info@spacelabdetroit.com or 313-379-7000 for more information, for a tour, or to book space.

Get out of the house to a safe workspace environment

When you need to get away for a web meeting, conference call or just for a quiet space to get work done, SpaceLab Detroit has your flexible office solutions:

Day Passes $20
Monday – Friday, 9 AM – 6 PM

See our safe workspace guidelines: build, create, innovate – safely.

More productivity options:

DeskPass Membership:
12 Day Passes* $200 + Member rates on meeting rooms
*Use one Day Pass per month, all 12 in one month, or any way in between

 Conference Room Rental with cutting-edge tech amenities

Monthly Desk and Private Office Memberships with short-term options

Call (313) 379-7000 or email us for more details. Book a tour.

Female Founders Promo Book

We’re thrilled to be a part of Rebel Nell’s Female Founders Promo Book – a promotional book in support of Detroit women owned businesses! Enjoy discounts at 35 of your favorite small businesses. With a value of over $500 and discount codes that are valid for one year, what’s not to love!

By purchasing this book and frequenting the establishments included in it, you’re investing in women’s economic empowerment, vibrant communities, and the growth of the overall community in Detroit.

Female Founders Promo Book

The Female Founders Promo Book, curated by Rebel Nell, is a promotional book in support of Detroit women owned small businesses. Included in this promotional book are discounts to over 35 women owned businesses in Detroit. Value: over $500. Discount codes are valid through 02/28/2022. Promo Book: $35 + $2 shipping


Promo Books can also be purchased at SpaceLab Detroit (downtown).

Thank you to Amy and Diana, the fabulous female founders of Rebel Nell, for curating this book and inviting SpaceLab to participate. Rebel Nell provides employment, equitable opportunity, and wraparound support for women with barriers to employment. Read more about their artful mission here.







































Welcome New Members!

We’re excited about the new members to our community! Where available, please click on the link at their business name to get more info on how they are creating, innovating and building in Detroit and beyond.

Ray Batra
Shift_Up is a “Learning Gym” that blends the best flexible online courses with professional coaching and community to offer effective and affordable solutions to upgrade your skills—virtually, or in-person.

LJ Golden Realty
Ronita Coleman

Detroit Delivers
Karen Thornton

Phillips Spic & Span Cleaning Service
Lethaniel Phillips & Terry Phillips

Blue Horizon Construction
Kalaya Long

iBartend | V&J Management Group
Veronique Fariala
iBartend is a fun an exclusive “Shake and Sip” bartending class perfect for small groups, celebrations, date night and overall liquor knowledge.

A Bridge of Hope Foundation
Bridgette Schuler

A|Squared Legal Group, PLC
Alari K. Adams

Work Space Spark
Dorethia Kelly

Madison Bush

Meet more of our SpaceLab community here.

Detroit businesses share good news even during COVID-19 crisis

SpaceLab members are continuing to operate their businesses and serve their clients. Here’s some great news they’ve shared over the past weeks. We hope the good news motivates you to keep moving your business forward.

Member SDG Architects & Planners is architect for the Detroit City Council Committee of the Whole (COW) office renovation in the Coleman A. Young Municipal Center (CAYMC) – the first renovation of the area in over 40 years. SDG worked with LLP Construction Services on this Design-Build project. 

photo by LLP Construction Services

Izzie LLC has contracted with the City of Highland Park to disinfect and sanitize the city’s four main buildings: Police Headquarters, Fire Department, Robert B. Blackwell Municipal Building, and the Ernest T. For Recreation Center.

Black Girl MATHgic reached a milestone with founder Brittany A. Rhodes giving her first-ever presentation as a full-time “mathpreneur” at the Mid School Math Conference in Santa Fe, NM, the largest middle school mathematics conference in the nation, in early March.

New members LottMetz Crutcher Architecture – a partnership of Grand Rapids-based Lott3Metz Architecture LLC and metro Detroit’s Crutcher Studio, Inc. – came together to propose larger developments in Southeast Michigan and plan to “positively contribute to Detroit’s urban revolution.” Read more on MiBiz >>>

Karen Burton, along with Saundra Little, AIA, spent time with Melissa R. Daniel on her podcast Architecture is Political. The conversation focused on architecture, their Noir Design Parti project, Detroit and entrepreneurship. Listen here >>>

Limited Access at SpaceLab during COVID-19 health crisis includes Mail Processing

SpaceLab logo

Governor Gretchen Whitmer (MI) issued a Stay Home, Stay Safe order for all non-essential businesses that took effect, Tuesday, March 24 at 12:01 a.m. It will be in place for at least three (3) weeks in response to the Novel Coronavirus (COVID-19) pandemic.

SpaceLab is currently closed for most business activity. However, as a postal agent, we will continue to process mail from the downtown location. We ask all Virtual/Mail customers to schedule mail pickup between 11 a.m. and 3 p.m. Monday through Friday. Call 313-379-7000 or email info@spacelabdetroit.com to schedule.

As always, Members with a keycard or keyfob still have access at both downtown and Seven Mile Road locations should you need to retrieve something. Use your best judgement when entering the space, as regular daily cleaning activity has ceased. Cleaning products and hand sanitizer are still in the space for your use.

There should not be any meetings or gatherings taking place at the downtown or Seven Mile locations.

Additionally, Day Passes have been suspended at both locations until further notice.

As current events and messaging about COVID-19 evolve, we continue to monitor and implement recommendations by government and health officials. We understand how difficult this time is as you continue to operate your business. Please email Bobby or me if you need assistance in any way, and we will do our best to help. See our Support Resources and Events pages for more information.

Karen A.D. Burton

Co-founder and CEO

SpaceLab Detroit

SpaceLab Wants to Connect Online

We want to keep the business and urban innovator community connected and supported, even though we’re physically distant. Many of you had workshops, presentations, exhibits or other events scheduled that had to be canceled because of the coronavirus outbreak. Anyone interested in meeting online by webconference for 30 minutes with our CEO Karen Burton to share your event, email us your name, phone number and presentation details (an Eventbrite link would work, too), and we’ll work to get you scheduled. Preference will be given to those sharing information on start-ups, business planning, design, construction and development, art and culture, and smart ideas to make our cities better.

Photo by Tim Mossholder on Unsplash